Baseball and Bubble Gum
The thrill of getting something "for free" is even more exhilarating when the freebie is related to baseball. This was certainly the case in the early 20th century when tobacco, candy, and chewing gum companies printed "trade cards" with the company name attached for advertising purposes. For many ball fans, these drawings were some of the first images they had seen of their baseball heroes, and the baseball card collecting frenzy was born.This digital component of a larger University of Louisville collection holds 154 digital images of baseball cards from the early 20th century.
Christy Mathewson, NY Giants |
Back of Christy Mathewson Card Piedmont Cigarette |